Food Standards Australia New Zealand ran a stakeholder satisfaction survey from April
through to 21 June 2017. The survey replicated a 2014 stakeholder survey, with the addition
of a number of open-ended questions about the website.
The survey was promoted through our social media channels, Food Standards News and in
direct emails to subscribers and FSANZ committee members.
We received 537 responses to the survey (724 in 2014).
In 2007‒08, FSANZ identified stakeholder relations as a focus for planning. Since then, a number of stakeholder studies have been conducted. The design and sampling of each of these has been tailored to address issues of concern at the time.
In 2007‒08, FSANZ sought the views of our committee members about their perceptions of our statutory functions and satisfaction with our performance. The results of the surveys with committee members led to follow-up studies, involving one-on-one interviews with opinion leaders conducted in 2009. This work helped to inform work on reputation management and, in turn, our communication, scientific and stakeholder engagement strategies.
A further targeted study of opinion leaders from the consumer and public health groups was conducted in 2012 to give an indication of progress in addressing areas of concern raised by these groups in the 2009 interview research.
Overall, the results of studies conducted so far have been positive, with a generally high degree of satisfaction by stakeholders with our engagement with them. However, a number of issues have been identified along the way, including confusion or disagreement about our role and responsibilities.
FSANZ developed the 2014 and 2017 questionnaire using themes explored in previous stakeholder research. The final questionnaire covered the following topics:
- overall satisfaction with FSANZ
- FSANZ’s performance in particular areas
- perceived changes in FSANZ’s performance over the last two years
- knowledge of FSANZ’s roles and responsibilities
Respondents were also asked where they normally live, and which stakeholder group they represent.
The percentage of Australian respondents (83%) in the 2017 survey was the same as the 2014 survey. The percentage of New Zealand respondents was down slightly (9% as opposed to 10% in 2014).
The majority of people who responded to the question about how they found out about the survey said email (238 respondents).
As with the 2014 survey most respondents identified as industry (51 per cent in 2014 and 52 per cent in 2017). Government (federal, state and territory and local government) were the second highest group (22%). In total 8% people identified as being private consumers. The remaining respondents in the 2017 survey identified as being public health representatives, academics, representatives of consumer advocacy organisations and farmers. However these groups represented the smallest number of respondents.